Who says neuroscience can't be fun? The toy giant Mattel makes Mindflex, a toy that lets players control a ping pong ball with their brain waves. I wrote…
Does grouping products together into a single-price bundle increase the perception of value? Most of us would answer "yes," but surprising research shows…
A new report from NPR publishes a letter from The Hartford describing data they gave to Dan Ariely as having been fraudulently manipulated in a paper based on…
Bilingual individuals demonstrate different personality characteristics when speaking different languages. Marketers making media and language decisions when…