Author

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denise lee yohn has been inspiring and teaching companies how to operationalize their brands to grow their businesses for over 20 years. Extraordinary brands including Frito-Lay, New Balance, Nautica, Brookstone, Jamba Juice, and Road Runner Sports have called on Denise, an established speaker, author, and consulting partner. Follow Denise on Twitter.

The Secret Behind Retail Customer Experience Success Is Brain Science

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Does retail customer experience success depend on neuro-triggers? PIRCH says yes.

Maslow, Emotion, and a Hierarchy of Service

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Branding expert Denise Lee Yohn proposes a new hierarchy of customer service based on Maslow's famous breakdown of human needs.