The Reptilian Brain Myth: What “Lizard Brain” Marketing Gets Wrong
A popular way of viewing the human brain is to divided it into three parts: reptilian, limbic, and neocortex; modern neuroscience says it's not that simple.
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The Persuasion Engine & Neuromarketing 2.0
For years, neuromarketing meant one thing: expensive lab equipment, complicated studies, and a budget most businesses could never justify. fMRI scanners. EEG caps. Eye-tracking sensor arrays. Applying behavioral science meant expensive…
Servicescapes, Cruise Line Dress Codes, and the Science of Experience
Norwegian Cruise Line is in hot water, and not the spa kind. Starting in early 2026, NCL quietly updated signage and FAQs to ban shorts and flip-flops at dinner in six premium specialty restaurant venues: Palomar, Ocean Blue, Onda,…
The Golden Ratio and the Science of Phi
What do mathematicians, architects, logo designers, and neuroscientists have in common? They're all fascinated by the Golden Ratio—a proportion that has captivated humans for millennia. But does this "divine proportion" really have special…
The Pain of Paying: Why Spending Money Literally Hurts
Ever wonder why handing over cash feels different than swiping a card? Or why tapping your phone to pay barely registers at all? It's not just psychological. Spending money actually activates pain centers in your brain. And here's the…
Your Brain’s BS Detector for Prices
Ever wonder why some prices just feel wrong? When you see a luxury watch for $19.99 or a pack of gum for $20, your brain immediately knows something's not right. It turns out there's actual neuroscience behind this instinctive reaction.
A…
Laptop Backpacks – The Ultimate Guide
Want your laptop backpack to last longer than your laptop? A good one can easily outlive rapidly evolving electronic gear. The good news is that choosing the right laptop backpack isn't complicated once you know what to look for.…
The Ultimate Laptop Bag: My Quest For Perfection
In this article, I obsess about my hunt for the perfect laptop bag, with a little "paradox of choice" psychology thrown in.
Why Expensive Wine Tastes Better: The Neuroscience
For Neuromarketing readers, it's not big news that the perception of wine drinkers is altered by what they know about the wine (see Wine and the Spillover Effect, for example). Now, researchers at Stanford and Caltech have demonstrated…
Emotional Ads Work Best
The idea that ads engaging us emotionally perform better than those relying solely on logic may seem obvious to many Neuromarketing readers. Yet, I still encounter business executives who remain skeptical, believing they are not…
