Roger Dooley 1109 posts 1311 comments

Want to be more productive? Need more time in your day? Get tips, tools, and hacks from Roger in a new section. And, since this is a departure from our other content at Neuromarketing, there's a one-checkbox poll to vote for or against this…

A recent test described by WhichTestWon showed adding a single line of text to a web page could boost sales, from a few percent to 200+%. Yet, very few websites use this technique. Do you?

Are you looking for a career in neuromarketing, or as some prefer to call it, consumer neuroscience? How should you pursue that goal? Is such a goal even a good idea? I'll try to provide answers, or at least some information that will let…

Latest Brainfluence Podcast episodes feature Guy Kawasaki, Peter Shankman, and 8 others discussing loyalty, social media, branding, habit formation, neuromarketing and lots more.

Getting your business portrait photo taken? Meeting new people at a networking event? Here's some counter-intuitive advice...

This year's Habit Summit, organized by Nir Eyal (author of the best-selling Hooked), proved to be one of the more interesting conferences I've attended or spoken at. The focus was on building habit-forming products, and the speakers…

Fonts have strange an unexpected effects. Patients were less compliant with medical instructions when hard-to-read fonts were used. And, the fluency of fonts can have a big impact on your marketing, too.

The Spanish version of Brainfluence is now available, at least in Spain. The tweet below from @Empresa_Activa shows the physical book rather than just the cover art.

Here are the slides from and a quick recap of the Designing for the Mind panel at SXSW 2015.

Want to looks smarter and more competent? A new University of Chicago study shows one simple change you can make that will improve your first impression.