Roger Dooley 1109 posts 1311 comments

What question would you ask Dr. Robert Cialdini? He may not have invented the concept of persuasion psychology, but his 1984 book, Influence: The Psychology of Persuasion, used extensive behavior research to add much needed structure to the…

It's been a big week for new content in that overlap area between psychology, neuroscience, and marketing we call neuromarketing. Be sure to check out the Robert Cialdini interview and book review, and the fascinating advice from "Dr.…

I'm happy to say that there are (or will be) two new translations of Brainfluence - one in simplified Chinese, and (finally!) one in Spanish.

Ease into the week off with some reading material, mostly about the brainy side of marketing and sales!

They say if you have a hammer, everything looks like a nail. One of the favorite tools of marketers, the sales funnel, may produce the same kind of myopia, according to Unmarketing's Scott Stratten.

Here's my latest content for the week, and hand picked items both I and my readers liked, too.

Here's the most compelling stuff we found all week, plus what I published. I hope that's compelling, too!

Media multitasking, watching TV while using Twitter on a phone, for example, is becoming extremely common. A new study finds, however, that these multiple screen users have less gray matter in a specific area of the brain.

Diverse topics this week include a one-word motivator that boosts effort and results, why Costco gives you free food, how to create a call to action that gets results, the psychology behind Jeff Bezos's "two pizza" team rule, how music…

Surprising new research shows that introducing one word into the conversation can change how people feel about their work and significantly impact effort and outcomes. Most of us are part of teams. We group ourselves in companies,…