Roger Dooley 55 posts 0 comments

Here's your reading list, not to mention a few options for listening and viewing!

It seems like no time at all since we did the last podcast wrapup... but here we are with 10 more episodes of The Brainfluence Podcast. Each podcast has a full text transcript, too, in case you prefer to read or want to grab a particular…

We've got a double dose of great content for you this week. We didn't publish a roundup "picks" post last week due to the U.S. Thanksgiving holiday. Here's what you don't want to miss:

Earlier this week, CNBC's Closing Bell invited me on for a quick segment about shopper fatigue. The hosts, Bill Griffeth and Sara Eisen, focused on consumers' overloaded inboxes and the interplay between online commerce and brick and…

Whether you are writing an article intended to persuade, designing a commercial website, or building your slide deck to pitch your big idea, you can give your credibility a boost with one small change.

Your weekend reading list is ready! Just a few must-read items from around the web... My Stuff We know that personalization can improve response rates and conversion, but some unpublished research shows the way you personalize a…

What tiny change to a text message appointment reminder cut no-shows by 57%? All it took was adding the recipient's first name. This remarkable result hasn't been formally published, but is recounted in The Small BIG, the latest effort from…

My Stuff Want a no-cost way to improve your customer's experience? You might have to abandon the time-honored philosophy of "under-promise and over-deliver." Check out Ep #32: A Surprising Way to Improve Real Customer Experience of The…

Your weekend reading list!

What question would you ask Dr. Robert Cialdini? He may not have invented the concept of persuasion psychology, but his 1984 book, Influence: The Psychology of Persuasion, used extensive behavior research to add much needed structure to the…