Roger Dooley 1116 posts 0 comments

Essential reading for the weekend...

One of the post-speech questions I'm often asked is whether employing my neuromarketing strategies is "manipulative" and/or unethical. This weekend's Dilbert strip by Scott Adams highlights the divide between manipulation and customer…

We usually avoid brain diagrams here at Neuromarketing, but Neil Patel (@neilpatel) not only gives you a brain map but tells you how to target each major area with different kinds of content. Get the scoop in How Your Landing Page Can…

A study with a rather opaque title, Audience preferences are predicted by temporal reliability of neural processing, has some interesting findings for the field of neuromarketing. Published in Nature, the paper found correlation between…

Here's your required reading for the week! Don't forget to share your own "must read" find in a comment!

Time really does fly - it seems like we just published our list of the first ten episodes of The Brainfluence Podcast, and here we are with another ten! And if you aren't getting our weekly episodes delivered to your player automatically,…

You want an eclectic reading list? This week we've got color psychology, mind-controlling bugs, big conversion tips, neuro-politics, business blog boosters, and more!

Here are the most intriguing and useful articles I've found in the last week, plus a summary of my own new content. Enjoy!

I’ve written about product contagion – the weird ability of one product to “infect” another with its properties (or its "cooties") when they touch in a shopping cart – but there’s a related phenomenon that is, if anything, even stranger.

Here's this week's eclectic mix of worthwhile reading from around the Web. Also, things may look a bit different - check out our new, easier-to-read (we hope!) design. Let us know what you think in a comment!