Roger Dooley 1109 posts 1311 comments

Book Review:Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-Tech) by Gini Dietrich In a world where public relations firms have been revered for their ability to "spin" stories for their clients, calling a…

We talk a lot about stories here at Neuromarketing, for one reason: our brains love stories, which makes them a powerful tool for marketers. Influence expert Danny Brown (@DannyBrown) hits on a key aspect of successful stories in Why the…

Here's a new video (trailer-length) filmed at a recent AUSOME online marketing event in Austin. The event had a record number of registrations and attendees. I've spoken to larger audiences in bigger venues, but nobody is more engaged…

Years ago, I stopped using my middle initial on business cards, bylines, and other places. I'm not quite sure why I changed... simplicity? Google? New research shows that making that switch might have been a dumb move.

This week's roundup has a distinctly Austin flavor - we didn't plan it that way, but brainy marketers are as much a part of the Austin scene as brisket and live music!

Ask who created the field of public relations, and the most common answer you'll get is Edward Bernays, the spin doctor of the 20th century. Bernays was famous for both stunts and spin - he's credited with, among other things, with making…

The cube farm seems to be a vanishing breed, and few, if any, workers merit a private office. Open offices, with no divisions between adjacent workers, are today's preferred style. This layout can clearly affect individual and group…

Here's a longer than usual batch of diverse (but great) content we discovered in the last seven days... add your own great find in a comment!

Here's a piece of potentially bad news. Your name, which you are likely stuck with for the rest of your life, can have a significant effect on whether other people believe you.

Here we go again - great reads from around the web, and a batch of new interviews with brilliant persuasion experts!