Roger Dooley 1109 posts 1311 comments

It's time for our annual roundup of the top 12 posts here at Neuromarketing. The main criteria for selection is the amount of reader sharing and overall views. I find that the discerning readers here are great at identifying the most useful…

I had quite a few posts at my Brainy Marketing blog at Forbes.com get shared extensively this year - here are 2013's "biggest hits:" Starbucks: Loyalty Program Misfire Starbucks is great at marketing, but they did find a way to really…

There is now a Traditional Chinese translation of Brainfluence! An alert reader spotted it on Books.com.tw. It's always fun to see the creative title translations that foreign publishers create - rather than doing a literal translation,…

Customer experience can be sabotaged by coding decisions. These often can't be seen by looking at the web page or app. One has to observe real users going through the entire process to find these CX booby-traps.

One of the bigger marketing challenges these days is convincing people to pay for web content, particularly news content. The Web is awash in free news, analysis, and commentary, and a good deal of that free content is of good quality.…

Every neuromarketing technique has one main purpose: get beneath consumers' conscious reactions and see what they think subconsciously. While some neuromarketers employ high tech equipment like fMRI machines, a Canadian group says a simple…

Many, if not most, content sites today show how many social media shares each page or article has earned. This is a classic use of social proof, i.e., building credibility and earning additional shares by showing that others are doing it…

For most attendees of Pubcon Las Vegas, the best part of Matt Cutts's keynote was his measured and nearly genial response to the previous day's attack on both him and Google by Internet entrepreneur Jason Calacanis. Cutts heads…

Every marketer knows that social proof - showing that other people use your product, support your cause, etc. - is a powerful persuasion tool. It's one of influence expert Robert Cialdini's six main principles, and may be the best-known…

This is big news for guys. For years, I've gently mocked my half of the species for being far-too-easily influenced by female images. Babes in bikinis alter male behavior, but it doesn't always take that much. Simply including a photo of…