Roger Dooley 1109 posts 1311 comments

A picture may be worth MORE than a thousand words in some cases. A new study shows that text is more credible when accompanied by photos, even when the photos don't support the point of the text!

It's been a while since I recapped my Forbes Brainy Marketing activity here, so here's what you may have missed. And, be sure to add a comment if you visit. I can "call out" quality comments, and site admins sometimes expose these in…

Book Review: The Fundraiser's Guide to Irresistible Communications by Jeff Brooks The subtitle for this book is "Real World Field-Tested Strategies for Raising More Money," and it delivers on that promise. Brooks has penned an eminently…

Today marks the start of Pubcon 2012, and I'll be functioning in the roles of speaker, panelist, panel moderator, and audience member. Thanks to Eric Bergman's 5 Steps to Conquer "Death by PowerPoint," I'll be observing a metric I've…

Non-profits assume their potential contributors will see the good they will do and generally focus on a theme - a particular disease, a philanthropic cause, and so on. New research shows that success involves more than just generating…

As perfect proof of its point, a link to an article titled A Catchy Headline The Biggest Draw For News Article Readers induced me to click and read it. The article noted that a new study by Harris Interactive showed that catchy headlines…

Can an initial rejection actually help you get the "yes" you really want? Surprisingly, if you create the right first and second requests, it can. Persuasion expert Robert Cialdini conducted a classic experiment that demonstrates the…

Next month in my home base of Austin, there's going to be a fascinating conference organized by my friends at Technology Futures: “MiniTrends 2012: A Conference on Translating Emerging Trends into Business Opportunities,” Oct 17-18, at…

What's one of the most simple traffic building tools that even most top bloggers don't use? Surprisingly, few bloggers take advantage of the ability to target a separate headline for people browsing the site and people searching via…

It's been more than a year since I posted the first Neuromarketing Challenge, and we've just now received our first response. The challenge, in case you missed that post, was for neuromarketing firms to submit a detailed case study or…