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Roger Dooley 1109 posts 1311 comments

Roger Dooley is the author of Friction (McGraw Hill, April 26, 2019) and Brainfluence (Wiley). He is the primary author at Neuromarketing, contributes at Forbes, and hosts the Brainfluence Podcast. Learn more at RogerDooley.com, and follow him on Twitter at @rogerdooley.

Do You REALLY Love Your iPhone?

Roger Dooley 14
Lots of us say we love our favorite products. We love our Droid. We love our iPad. We love our comfy sweater. We love our bank. (Well, banks and airlines might feel the love a little less these days.) Last week, Martin Lindstrom,…

It’s the Product, Stupid

Roger Dooley 4
The poll I ran earlier this week in Is Your Brand Evil produced results that, in retrospect, were predictable. Fully half the respondents thought that branding could be used in either good or bad ways. Of the other half, my…

Is Your Brand Evil?

Roger Dooley 9
In Martin Lindstrom's excellent Brandwashed, the underlying theme is that brands and other advertising imagery can exert an unhealthy influence on consumers, usually without conscious awareness. Brands infect us, he suggests, from…

Can Twitter Make You Skinny?

Roger Dooley 5
Could having many connections on social media sites like Twitter and Facebook cause you to lose more weight than, say, running on a treadmill? The answer is... maybe. Research on mice showed that those individuals who socialized with…

R.I.P. EmSense

Roger Dooley 7
Independent sources have confirmed that EmSense, an early participant in the neuromarketing field, is closing. What will this mean for the nascent neuromarketing industry?

EmSense Closing?

Roger Dooley 7
I've heard rumors from a couple of sources that EmSense, one of the early pioneers of neuromarketing, is shutting down. At this point, I have been unable to reach anyone within the company to address this topic. Their corporate office…