Roger Dooley 1109 posts 1311 comments

Book Review: Brain Bugs: How the Brain's Flaws Shape Our Lives by Dean Buonomano

A vivid story can put us in a more altruistic mode, a study shows. UK researchers looked at the two ways people think about death - abstractly or specifically. They used a detailed story which placed the reader in a burning apartment…

Does your brand or business have an emotional connection with at least some of its customers? If so, that's a very good thing. A new study of retail chains showed that while just one in five consumers felt they had an emotional…

Want to close a sale? When choosing a time to meet with your customer, don't just take the first appointment time offered to you. A recent study looked at decisions by judges, and revealed startling differences in outcomes at different…

Decisions aren't linear conclusions - they are often a battle of competing interests in the consumer's brain. Marketers need to identify some of these rivals and back a winner with their advertising.

Book Review: Incognito: The Secret Lives of the Brain by David Eagleman Incognito is a look inside our heads: Eagleman, a neuroscientist at Baylor College of Medicine, looks at various aspects of how our brains work and how those…

There's a new Executive Vice President of Advertising Effectiveness at the Advertising Research Foundation (ARF), according to a Mediapost report. It's Robert Woodard, former VP of Global Consumer and Customer Insights at Campbell Soup Co.…

For South by Southwest 2012, we've put together a great panel of "brainy" experts for a session titled How Brain Science Turns Browsers Into Buyers. The group includes: Derek…

At last, there is scientific proof that it's possible to boost generalized cognitive performance with specific training, in this case web-based brain games. For years, we've heard first that we should keep sharp by doing crossword…

Think the way to sell more is to have a frenetic pitchman whip customers into a buying frenzy? Actually, relaxed customers are bigger spenders. A new study that will appear in the Journal of Marketing Research found that relaxed…