Can Caffeine’s Brain Boost Help Ad Recall?
Two cups of coffee provide significant stimulation in areas of the brain associated with attention and memory - how long before marketers exploit this?
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Study: Winner Declared in Audio vs. Video for Emotion
When they compared the emotional impact of audio vs. video content, researchers got a surprise.
A Nudge From The World’s Most Famous Prison
The Tower of London has been a prison, a palace, and a fortress. Now, it offers a lesson in behavioral economics.
Unlikely Liking: Dogs and Vodka
With their Vodka for Dog People campaign, Tito's both uses smart psychology and gets a big social sharing boost.
Why Sushi Pricing is Painful, and How to Fix It
Pay-per-bite sushi pricing makes economic sense, but brain studies show it 'hurts' your customer's brain.
Believing in Your Product Makes You More Persuasive
New study shows that we are more persuasive when we hold a belief, in part due to self-deception.
Wikipedia Knows What Social Proof Is, But…
Wikipedia uses the wrong kind of social proof in their fundraising appeals.
7 Ways to Ask for a Favor – and Get It!
We all need to ask for favors from time to time, and here are seven ways to make your request more likely to succeed.
7 Ways to Get Psyched & Ace Your Performance
How you prepare mentally makes a huge difference in your performance. Author Daniel McGinn explains the science of mental preparation.
Brainfluence News: Audible Editor’s Pick, New Polish Translation
Last month, Brainfluence was an Audible Editor's Pick and the top Marketing audiobook, and there's a new Polish translation.
