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Digital loyalty and rewards programs bring both problems and opportunities.

Robert Cialdini offers a surprising number one sales rule in his book Pre-Suasion.

Can neuromarketing explain why Trump won, and why the polls were so wrong?

Ten research-based ways to optimize your profile photo or headshot to make you more attractive, persuasive, and trustworthy.

One change in negotiation tactics cause a fivefold increase in successful outcomes.

Want more trust and cooperation? New research shows that food will do that, but only if used correctly.

Reciprocity is a powerful tool in sales and marketing, and the exchange of favors are often of different magnitude.

For ecommerce conversion, confused customers are never a good thing. A confused customer will be slow to order and quick to leave.

An upscale hotel in Amsterdam sells a hamburger for about $20. That probably isn't much out of line with similar meals at big-city hotels, but this establishment uses an interesting technique to make its prices seem a bit more…

Two new Persuasion Slide enhancers - a 3 minute video summary, and a free workbook that you can download and use.