Roger Dooley 1112 posts 0 comments

Want to make your website more persuasive for the price of a latte? My new book, The Persuasion Slide, is available in Amazon's Kindle Store.

Animation has the ability to hijack our attention, keep us watching, and boost recall. Compare two versions of the same video, with and without animation.

A new study sheds light on ranking psychology and the best way to promote a brand or product that makes a top list.

Our brains evaluate trust in a face in as little as 33 milliseconds, before we consciously are aware of the face.

It's always tough to choose the year's best Neuromarketing posts, but with our readers doing most of the heavy lifting, here's the Best of Neuromarketing, 2015!

There's a big mistake that many, if not most, non-profits make, and this error can reduce the number of donors and volunteers. Some businesses make the same mistake, too.

Trying to close a deal? Get a commitment from a big donor? Or, just build a stronger connection with someone? The most critical time for achieving that goal may be the ten minutes before you talk about business.

Is one product image enough for ecommerce sites? The TMI Effect says that in many cases, adding more images reduces sales.

It's easier than you think to double your results by following this simple plan based on real-world examples.

You can write headlines that grab the brain's attention by changing an expected word to an unexpected word. This tequila ad is a great example.