Roger Dooley 1109 posts 1311 comments

Our brains evaluate trust in a face in as little as 33 milliseconds, before we consciously are aware of the face.

It's always tough to choose the year's best Neuromarketing posts, but with our readers doing most of the heavy lifting, here's the Best of Neuromarketing, 2015!

There's a big mistake that many, if not most, non-profits make, and this error can reduce the number of donors and volunteers. Some businesses make the same mistake, too.

Trying to close a deal? Get a commitment from a big donor? Or, just build a stronger connection with someone? The most critical time for achieving that goal may be the ten minutes before you talk about business.

Is one product image enough for ecommerce sites? The TMI Effect says that in many cases, adding more images reduces sales.

It's easier than you think to double your results by following this simple plan based on real-world examples.

You can write headlines that grab the brain's attention by changing an expected word to an unexpected word. This tequila ad is a great example.

In this article, I obsess about my hunt for the perfect laptop bag, with a little "paradox of choice" psychology thrown in.

The SXSW Panelpicker is open, and our entry this year is Hook ’em: The Psychology of Persuasive Products – SXSW 2016.

Eyes convey trust and attractiveness. With a few adjustments to your photos you can boost both of these characteristics.