Got problems? Author and behavior researcher Dan Ariely has answers. And, they are funny! His new book, Irrationally Yours, combines practical advice, behavior science, and humor.
Book Review: Drunk Tank Pink, and Other Unexpected Forces That Shape How We Think, Feel, and Behave by Adam Alter
In Drunk Tank Pink, Author Adam Alter uses his own research and that of others to show how we are all influenced by…
An interesting experiment in Sweden shows that behavior can be modified by nothing more than the introduction of "fun."
Adding the piano-key musical steps dramatically increased use of the stairs. This experiment is part of a…
One of my all-time favorite TV commercials is the classic 1990 United Airlines spot that shows a manager distributing plane tickets to the sales staff so they can visit their customers in person. This was filmed in the days before email…
While our behavior is clearly influenced by our surroundings - most of us act differently in a church vs. a nightclub - new research shows that very subtle differences can have a significant behavioral impact. Specifically, new research…