blogging

Personal branding expert Mark Schaefer deconstructs Roger Dooley's path to becoming "known" in neuromarketing.

Another week, another batch of required reading from around the web. There's one new feature this week - after "My Stuff," I've added one "Weird or Wonderful" link just for fun. If you found a compelling piece of content this week, add a…

Here's my last summary post for 2013, and for Neuromarketing readers it may be the most useful of all... My Brainy Marketing column at Forbes.com has a strange characteristic - the viewership of each article varies tremendously. My top post…

Interactivity has been the name of the game for websites for the last few years, and user-generated content (UGC) has been a mainstay of building content and boosting engagement. Indeed, "content marketing" is the latest web marketing…

If you like my stuff here at Neuromarketing, you'll almost certainly want to keep up with my new blog, Brainy Marketing, at Forbes.com. My posts there don't duplicate my content here, but follow the same theme of using psychology and…

Book Review: Zarrella's Hiearchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas by Dan Zarrella I like Dan Zarrella's approach to social media. Amidst a horde of social media gurus, experts, mavens, and…

One effect of the publication of Martin Lindstrom's Buyology book has been a significant uptick in media coverage of neuromarketing. Lindstrom has scored a few high-visibility TV interviews (e.g., Today Show and Australian TV), and plenty…