brand preference

Neuromarketing firm Buyology is out with their updated list of most desirable brands in the U.S. The list has some expected names and a few surprises:

Buyology Inc. has released its "first annual" list of the most desired brands in the U.S. Of interest to Neuromarketing readers is that the list is based on the firm's Neurotypes brand profiling technique, which uses a combination of…

Few doubt that branding messages can be powerful, but new research shows that even when consumers don't recall the specific message, their preferences can be shaped to the point where they reject new information that conflicts with…