cognitive fluency

Do you know what The Beatles' best-selling single was? And, do you know the scientific reason that helped propel it to the top?

Fonts have strange an unexpected effects. Patients were less compliant with medical instructions when hard-to-read fonts were used. And, the fluency of fonts can have a big impact on your marketing, too.

Exactly how to price products is a big challenge for marketers, but new research provides valuable direction in this complex decision-making process.

My recent podcast interview with Brian Massey (@bmassey), aka The Conversion Scientist, had plenty of practical takeaways, but one of my favorites was Brian’s description of a test he ran to boost phone leads. Brian’s firm was charged…

Here's a piece of potentially bad news. Your name, which you are likely stuck with for the rest of your life, can have a significant effect on whether other people believe you.

Guest post by John Carvalho Neuromarketing readers are likely to be familiar with the idea of fluency, and its importance in how we target, craft, and deliver marketing messages that resonate with our audiences.

What's the most famous quote from the OJ Simpson "trial of the century?" Those of us old enough to have watched it on TV, or at lease followed the news accounts, would no doubt come up with, "If the gloves don't fit, you must acquit!" This…

There’s an idea from cognitive psychology called cognitive fluency that has been making the rounds in the business world lately. The idea is simple enough: as human beings, we prefer that which is easy for us to understand and process.

Now that you followed my advice in Convince With Simple Fonts and eliminated complicated fonts from your websites and printed material, I'm going to tell you that there is one situation where fancy, hard to read fonts can actually work…

Do you need to convince a customer to complete an application form? Or, for a non-profit, do you need volunteers for a charity event? In both cases, you will be more successful if you describe the task in a simple, easy to read typeface.…