commercials

Hot on the heels of my "surprise" ad, here's another long but highly engaging commercial from Sapporo Beer.

Some ads use humor, some surprise you with a twist... Take a look at this ad and see if you can guess what the product is before the end. This commercial makes amazing use of surprise to startle the viewers and make a strong…

Back in 2009, we reported on what seemed to be a secret neuromarketing lab in Austin operated by Disney. As much as we hear about neuro-cinema and neuro-enhanced movies, it seems that Disney's goal is more prosaic: determining which…

Marketers gaze in envy at brands like Apple. The firm that built some of the first home computers turned their customers into legions of fanatical evangelists. But, without a Steve Jobs at the helm, or with fewer resources than Apple,…

3D entertainment has finally gone mainstream. Although three dimensional movies have existed for decades, they were largely gimmicky and had significant viewing problems. Now, James Cameron's Avatar brought 3D to the big screen in a…

Everyone loves to rank Super Bowl ads, and one neuromarketing firm that did so is Sands Research (see Super Bowl 2010 Ad Winners. Sands uses a combination of EEG, eye-tracking, biometrics, and surveys to calculate a "neuro-engagement…