computers

Forget the Turing Test! (That test, proposed in 1950, was a measure of machine intelligence that required a machine to interact with a person so effectively that the person could not distinguish it from a human.) But you don't have to…

Earlier this month in Mood-Sensing Advertisements, we described research being conducted by Cambridge prof Peter Robinson on an "emotionally aware" computer. While that phrase may imply a degree of emotional sensitivity that won't arrive…

In the last few years, web advertisers have begun to employ behavioral targeting to deliver advertisements to individual users. By keeping track of sites a user has visited, ads viewed, or other behavior, new ads can be delivered that more…