conversion

It was a busy week between speaking gigs in New Orleans and Austin, but never fear - I've still got a great selection of the best content I found during the last 7 days! Did you find a fascinating feature or amazing article? Leave a…

Travel enough, and you encounter a lot of elevators. This simple device can offer some interesting user experience lessons. Some are bizarre ones, like the incomprehensible control system I described in Don’t Redesign Your Elevator! The…

Another week, another few hundred articles and blog posts scanned... here's this week's diverse group of stuff you may find particularly interesting. Hot on the heels of last week's post from Brian Massey naming Austin the Conversion…

We're trying something new here at Neuromarketing - a quick digest of interesting articles we found this week. Expect an eclectic mix of marketing, neuroscience, psychology, digital, and stuff that doesn't fit in any of those categories.…

Every marketer knows that social proof - showing that other people use your product, support your cause, etc. - is a powerful persuasion tool. It's one of influence expert Robert Cialdini's six main principles, and may be the best-known…

Website conversion and conversion rate optimization are hot topics these days, and rightly so. It's getting ever more difficult and expensive to drive traffic to your website, and anything you can do to turn those visitors into leads,…

Next week, conversion optimization expert Chris Goward and I will be doing a joint webinar: Neuromarketing Meets Conversion Optimization: Brainy Profit Boosters.

Email scam artists often include references to Nigeria in their emails, despite the fact that these efforts are often called "Nigerian scams." Microsoft research shows that this approach may increase the profitability of the scams.

As long as banner ads have been on websites, the number of clicks they garner has been the most important performance metric for an ad. Ads that get fewer clicks are canned in favor of those that get more. I questioned this (with Seth…

If you were at my SXSW panel, How Brain Science Turns Browsers into Buyers, you already saw the latest proof that sexy imagery can boost sales. Ion Interactive, a firm specializing in online conversion, ran a test for online game-maker…