Last week at Pubcon, I had the honor of sharing a "mini-keynote" session with landing page guru Tim Ash of SiteTuners. Tim mentioned an interesting heat map simulation tool from his company, AttentionWizard.
The issue of simplicity vs. complexity is, well, complicated. In business, simplicity and brevity are usually greatly preferred, but in marketing trying to get your message into a few words sometimes doesn't work as well as longer…
