culture

Here's my latest content for the week, and hand picked items both I and my readers liked, too.

The hottest new thing in neuromarketing is facial coding - the reading of fleeting facial expressions to determine true emotional reaction. Although the concept isn't new - it dates to Paul Ekman's groundbreaking research in the 1950s to…

It appears that neuromarketing practitioners face one more challenge in analyzing brain scans. Research at Stony Brook University, Massachusetts Institute of Technology (MIT) and Stanford University shows that people from East Asian…