dan hill

We talk a lot about EEG measurements for neuromarketing purposes, and occasionally fMRI. We've also discussed facial coding, in which expert viewers analyze fleeting facial expressions to detect emotional states. A technique related to…

The gloves are coming off in the debate about which neuromarketing technologies are most effective. The initial "neurostandards" report from the Advertising Research Foundation didn't pick any winners from the different approaches to…

What's the worst place to put your logo, and where do advertisers most often put their logo in print ads, TV spots, and direct mail pieces? The answer is the same: the lower right corner, an area dubbed the "Corner of Death" by facial…

Want your customers to have a better experience? Instead of trying to train your employees to smile, just hire happy people. Apparently, you don't have to be an expert in reading faces to tell the difference between a real smile and…

What two senses get all the attention in advertising? Sight and sound. Print, broadcast, and digital media usually reach only these two, and often just one. In his new book, About Face, Dan Hill spends some time focusing on how…

The basic concept of facial coding is that a trained observer can detect fleeting facial movements that indicate the true emotions that the subject is experiencing, even if the subject is trying to conceal those emotions. I've written…

Emotionomics: Leveraging Emotions for Business Success by Dan Hill (Beaver's Pond Press) builds on the premise that "facial coding," the interpreting of the often involuntary expressions our faces make (sometimes called microexpressions),…