dopamine

Trying to close a deal? Get a commitment from a big donor? Or, just build a stronger connection with someone? The most critical time for achieving that goal may be the ten minutes before you talk about business.

Those of us involved in social media know that people love to talk about themselves. They seemingly enjoy sharing the trivial, the personal, and occasionally the weird, details of their lives. Sometimes they overshare - as a longtime…

Dopamine-driven marketing sounds scary, but it's more common than one might expect. Dopamine is a key element in the brain's reward system, and when marketers trigger that system they can reinforce behavior and create positive…

It's a management maxim that bosses should dole out praise liberally when deserved, although many business environments seem more focused on punishing failure. It turns out there's solid neuroscience behind the idea of recognizing success,…

Book Review: How We Decide by Jonah Lehrer Jonah Lehrer has been translating neuroscience into prose comprehensible by the lay reader for years, and How We Decide helps readers understand and even apply current research in the process of…

We all know what the placebo effect is - give a group of patients a sugar pill instead of a medication with active ingredients, and some of them will show an improvement in their symptoms. Drug researchers treat the placebo effect as an…