eeg

A study with a rather opaque title, Audience preferences are predicted by temporal reliability of neural processing, has some interesting findings for the field of neuromarketing. Published in Nature, the paper found correlation between…

We know that beer affects our brain, at least if we drink enough, but a novel promotion by a South African beer company turns the tables: it lets drinkers control beer with their brain. The thirsty consumer simply dons an EEG headset (no…

Every year, we look forward to how the Super Bowl ads stacked up from a neuromarketing standpoint, courtesy of Sands Research. It's taken a little longer this year, but the results are in!

If you've been holding off picking up your copy of Brainfluence to see if you won the neuromarketing caption contest, the wait is over.

Want to win a signed copy of my new book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing? I thought we could have a little fun while we're waiting for the results of the Super Bowl neuromarketing studies to…

The Super Bowl may be the biggest sports event of the year and the biggest advertising event of the year, but it's also the biggest event of the year for neuromarketing companies. With $3 million being spent on every 30 second spot, you…

Brain scans (of a sort) are coming to a home near you. Neuromarketing firm EmSense has launched a new service that they say will let them monitor emotional reactions while consumers are at home. Noting that market research is conducted…

We talk a lot about EEG measurements for neuromarketing purposes, and occasionally fMRI. We've also discussed facial coding, in which expert viewers analyze fleeting facial expressions to detect emotional states. A technique related to…

The gloves are coming off in the debate about which neuromarketing technologies are most effective. The initial "neurostandards" report from the Advertising Research Foundation didn't pick any winners from the different approaches to…

The first batch of information from the Advertising Research Foundation (ARF) NeuroStandards Collaboration Project has been released, and, perhaps unsurprisingly, the main conclusion seems to be that more research is needed. A draft of…