expectations

An upscale hotel in Amsterdam sells a hamburger for about $20. That probably isn't much out of line with similar meals at big-city hotels, but this establishment uses an interesting technique to make its prices seem a bit more…

Wine-tasting is proven to be junk science, and there's a marketing lesson for all products and companies. Also, my newest from Forbes, latest podcasts, etc.

Most businesses wouldn't question that it's a good idea to resolve problems quickly to prevent erosion of their reputaton, but many don't do a particularly good job of it. Even when it's too late to fix the actual problem, an apology…

Imagine that you are shopping for a few bottles of wine for your next dinner party. You probably aren't going to buy from the cheapest selections. You don't want your guests to think you are a cheapskate, or that you have such a low…

Hot on the heels of learning that more expensive wine tastes better, we find that more expensive placebos are more effective at controlling pain:

Wine and coffee seem to be common topics here at Neuromarketing. Perhaps it's because I enjoy both, but also because each of these beverages comes in an infinite variety of flavors and is available in varied methods of delivery. We've…

Would wine thought to be from California taste better than wine from North Dakota, even if it was poured from the same bottle? It's no surprise that the answer is "yes" - in Preschool Branding we described how even young children say…

Neuroscientists using fMRI brain scans have shown that people pereceive different tastes depending on their expectations. Marketers can use this data to show the importance of advertising, packaging, and other factors that affect product…