fatigue

Want to close a sale? When choosing a time to meet with your customer, don't just take the first appointment time offered to you. A recent study looked at decisions by judges, and revealed startling differences in outcomes at different…

I've written about sensory branding, olfactory marketing, and in particular Starbucks' attempt to get more coffee aroma into its stores. Now, it seems that all you need to get you going in the morning is a whiff of coffee aroma: Wake up…