friction

Sensory marketing is possible for intangible products, services, and ideas. Here are examples from Friction by Roger Dooley.

A century ago, Edward Noble sold billions of Life Savers in a few years with a different approach to marketing mints.

Turning a chat request into a lead generation process adds friction and annoys customers.

Friction made strategy+business's 2019 list of Best Business Books, one of just three in the management category.

The economic policies of U.S. presidential candidates will have a major impact on businesses and citizens. Not all will be helpful or create growth.

Want to boost your digital trust? Studies show there's an easy approach you can use.

For ecommerce conversion, confused customers are never a good thing. A confused customer will be slow to order and quick to leave.

Customer experience can be sabotaged by coding decisions. These often can't be seen by looking at the web page or app. One has to observe real users going through the entire process to find these CX booby-traps.

For most attendees of Pubcon Las Vegas, the best part of Matt Cutts's keynote was his measured and nearly genial response to the previous day's attack on both him and Google by Internet entrepreneur Jason Calacanis. Cutts heads…