When Lead Generation Trumps Helping Customers | #FrictionHunter Roger Dooley 0 Turning a chat request into a lead generation process adds friction and annoys customers.
A Totally Bizarre Way to To Get More Phone Leads Roger Dooley 3 My recent podcast interview with Brian Massey (@bmassey), aka The Conversion Scientist, had plenty of practical takeaways, but one of my favorites was Brian’s description of a test he ran to boost phone leads. Brian’s firm was charged…