logos

We're in the midst of the busiest shopping season of the year, and lots of us will be shopping for stylish gifts. One of the choices we'll be confronted with is whether to buy an item from a well-known brand or opt for a less expensive…

Just about everyone has an opinion on the new Gap logo (now hastily withdrawn by the firm), and NeuroFocus has jumped on the bandwagon by conducting EEG and eye-tracking studies of consumer response to the design. Overall, they found…

Marketers know that a key element in many purchases is to signal something about the buyer. A Toyota Prius, for example, says that its owner is concerned about the environment. Expensive luxury brands let the world know the buyer has…

I've been chronicling the nascent neuromarketing industry since 2006, and I don't think I've seen a story to date which captured social media attention to the degree that the recent Campbell Soup neuromarketing story did. The original…

I've been involved in any number of logo projects, and all too often the designs submitted are predictable and prosaic. At best, the logo designer understands enough about the business to build some aspect of the firm's identity or…