It's time for the annual ritual of picking the top Neuromarketing posts of 2012. As in the past, the list is based on reader traffic - the posts listed had the most views, tweets, likes, etc. I'm a strong believer in crowdsourcing, so what…
One of the common questions I'm asked at conferences and by reporters is whether neuromarketing techniques are ethical, or whether they are just one more way to manipulate consumers into buying stuff they don't need. My response to this is…
The comments on "Revealed: How Steve Jobs Turns Customers into Fanatics" show that many Apple fans don't believe marketing has played a role in Apple's success. Other consumers also think they aren't influenced by ads. When a business…
