martin lindstrom

Most businesses wouldn't question that it's a good idea to resolve problems quickly to prevent erosion of their reputaton, but many don't do a particularly good job of it. Even when it's too late to fix the actual problem, an apology…

Lots of us say we love our favorite products. We love our Droid. We love our iPad. We love our comfy sweater. We love our bank. (Well, banks and airlines might feel the love a little less these days.) Last week, Martin Lindstrom,…

The poll I ran earlier this week in Is Your Brand Evil produced results that, in retrospect, were predictable. Fully half the respondents thought that branding could be used in either good or bad ways. Of the other half, my…

Book Review: Brandwashed, Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom (branding expert and author of Buyology)

The FDA has released the images that will be added to cigarette packages. Instead of the old text boxes, the new labels are graphic reminders of the health consequences of smoking. The FDA calls the new labels, which will debut next…

Buyology Inc. has released its "first annual" list of the most desired brands in the U.S. Of interest to Neuromarketing readers is that the list is based on the firm's Neurotypes brand profiling technique, which uses a combination of…

It looks like Australian politicians have taken up reading neuromarketing books. In the ever-escalating war between regulators and tobacco firms, the most aggressive step yet has been proposed Down Under: un-branding cigarette…

One of the key factors in the human brain's ability to change via neuroplasticity is that neurons form interconnections based on simultaneous firing over a period of time. According to Norman Doidge, author of The Brain That Changes…

Japan's second-biggest ad agency, Hakuhodo, is investing in the growing field of neuromarketing:

What do you get when you wire up a shopper with an EEG cap and eye-tracking gear? An "inside" view of how that shopper reacts to visual stimuli while shopping. Interestingly, all of those "Buy One, Get One Free!" and "SALE!" signs in…