music

How you prepare mentally makes a huge difference in your performance. Author Daniel McGinn explains the science of mental preparation.

Is audio branding just for giant brands, or can a business of any size use it to build brand value and customer loyalty? You might be surprised...

Diverse topics this week include a one-word motivator that boosts effort and results, why Costco gives you free food, how to create a call to action that gets results, the psychology behind Jeff Bezos's "two pizza" team rule, how music…

Work environments today are noisy and distracting. As Maria Konnikova writes in a recent New Yorker article, open office plans are a big culprit. One study describes the effects of open environments as "damaging to the workers’ attention…

Beans have a well-deserved reputation for being a multi-sensory product. Remember the "musical fruit" ditty? But it's no joking matter for Heinz, who teamed up with food artists Bompas & Parr to create a unique promotion for its Beanz…

I find I close my eyes to "enhance" my other senses. If I'm trying to hear a barely audible voicemail, for example, I often close my eyes. I always assumed that I was merely reducing visual stimuli and hence freeing up my brain to…

Marketing campaigns often focus primarily on the sense of vision, whether they are purely visual elements like print ads and billboards, or even when they have associated sound, like television commercials or retail environments. I've…