No, I'm not rebranding my blog Neuromarketing. But, with my broad focus on an all-encompassing definition of neuromarketing, I may be part of what some perceive as a problem - a too-inclusive use of the term. The biggest firm in the…
Nielsen, the market research giant, will acquire the portion of neuromarketing firm NeuroFocus that it doesn't already own, according to a report in MediaDailyNews. The move was apparently triggered by a bid for NeuroFocus from archrival…
OK, the headline is technically true but not very accurate. Nielsen Holdings, parent of investor in neuromarketing firm NeuroFocus, raised $1.6 billion in an initial public offering on Wednesday. Not only was that 10% more than…
Visa "Trip for Life" TV Spot from VisaGoWorld on Vimeo.
Last week, neuromarketing firm Neurofocus released summary results of a study that compared the performance of the same ad when run on television and on two Internet websites,…