olfactory

Can inhaling a few times make you far more likely to spot erroneous statements? A new study says "yes."

Olfactory marketing has been used for years, and usually the objective is to use appealing scents and create a positive branding message. Not always, though - one politician is conducting a campaign that, well, stinks. Carl Paladino,…

Would you prefer a scented pencil? How about a tennis ball? Tires? You might not care, or even prefer to avoid the olfactory assault altogether, but research shows you'll remember the product better if it has a scent.

We know that smells can evoke memories - think Proust's madeleine - but new research shows that first-time scents seem to merit a unique status in our brains. The researchers used fMRI imaging to judge how well people paired scents and…

It's no big surprise that our brains can process odors without the intervention of our conscious minds, but a study published earlier this year showed just how sophisticated that process can be. Specifically, brain scans showed that…

South Korean researchers have conducted an fMRI study that shows that perfume can arouse some men. Shocking news, eh? Eight healthy right-handed heterosexual male volunteers (20-35 years of age), having normal olfaction and no brain…

Is Scratch 'n Sniff Starbucks in our future? No industry focuses as much on olfactory marketing as the coffee business. Starbucks recently dumped its breakfast eggs because their smell didn't pair well with the coffee aroma. Nestle…

What does your marketing program smell like? If you have difficulty answering that question, you need to get up to speed on the powerful impact that's possible by activating your customers' olfactory nerves. (Web-only marketers won't have…