The Science of Making Work Fun
Want your people to enjoy coming to work? Dr. Paul Zak shows you how to get there with neurochemistry.
Browsing Tag
paul zak
Junk Science of Wine, Most Hated (But Effective) Ad, More – Roger’s Picks
Wine-tasting is proven to be junk science, and there's a marketing lesson for all products and companies. Also, my newest from Forbes, latest podcasts, etc.
Brainfluence Podcast – Episodes 31 to 40
Another couple of months and we've got ten more episodes of The Brainfluence Podcast with awesome guests like Paul Zak, Dan Pink, and Robin Dreeke, the FBI's former top behaviorist! Here's your chance to catch up on any you missed.…
Show You Trust Your Customer
Want your customers to trust you? Demonstrate that you trust THEM! This may seem counterintuitive, but there's sound neuromarketing reasoning behind it. The concept revolves around that seemingly magical neurochemical, oxytocin, which is…
The Handshake – Brain Connection
Sales and business experts have always talked about the power of a handshake to make a good first impression and start building a relationship. Researchers at the University of Iowa showed that to be the case when they found that job…
