persuasion

Nearly everyone in behavioral marketing and influence marketing was surprised when Dr. Robert Cialdini, the "godfather" of persuasion science and the creator of the celebrated Six Principles of Influence, introduced a seventh principle,…

Here are the seven persuasive tactics to help you get what you want in a business deal.

New study shows that we are more persuasive when we hold a belief, in part due to self-deception.

Sigmund Freud may be out of favor with mental health professionals, but his insights can inform neuromarketing strategies and studies.

How can a nearly 100-year-old set of psychological principles boost your web results? Lucia Wang explains Gestalt principles.

Two new Persuasion Slide enhancers - a 3 minute video summary, and a free workbook that you can download and use.

Want to make your website more persuasive for the price of a latte? My new book, The Persuasion Slide, is available in Amazon's Kindle Store.

Learn how to make your value proposition appeal to your customer's reptilian brain and engage your audience, complete with examples.

Coming this summer! My new book, The Persuasion Slide, is a short, well-illustrated explanation of my framework for creating persuasive appeals that work.

A new study shows that the content of a headline changes what readers remember and even how they think. The challenge is to write headlines that serve multiple important purposes.