persuasion

It's time for our annual roundup of the top 12 posts here at Neuromarketing. The main criteria for selection is the amount of reader sharing and overall views. I find that the discerning readers here are great at identifying the most useful…

Want to double your success in persuading people to do as you ask? Four simple words, and even other phrases with the same meaning, have been shown to double the success rate in dozens of studies worldwide.

The Persuasion Slide is a deceptively simple new model for the process of persuasion that accommodates both traditional conscious factors as well as the often more significant and powerful non-conscious factors.

When salespeople hope to close a deal, they may try doing favors for the client. In fact, scientists who study human behavior know that the opposite strategy can work: if you can get someone to do YOU a small favor, they are much more…

One of the toughest persuasion tasks is convincing a jury in a courtroom. Car salespeople have it easy by comparison - they control the environment and have the undivided attention of the customer. Imagine if you were in a Lexus showroom…

I'm sure many of my readers here at Neuromarketing also subscribe to Brian Clark's great Copyblogger blog (if not, you should!), but in case you missed it, I did a rare (for me) guest post there yesterday. It's How to Write Weapons-Grade…

Top salespeople have often used lunch as a way to help bond with a customer and close a deal. Getting the customer out of the office allows for relaxed conversation and freedom from ringing phones and similar interruptions. Going beyond…

When someone thanks you for doing them a favor, there are any number of stock ways to respond. "No problem." "It was nothing." And, of course, "You're welcome." For some situations, though, there's a phrase that beats the common…

Many people buy into the old axiom, "Flattery will get you nowhere." Neuromarketing readers, though, are an exceptionally bright and discerning group, and have no doubt already anticipated what comes next: new research shows that even…

Book Review: Yes! 50 Scientifically Proven Ways to Be Persuasive by Robert Cialdini, Noah Goldstein, and Steve J. Martin Yes! 50 Scientifically Proven Ways to Be Persuasive is a fantastic book that's chock-full of tips that turn research…