politics

Neuromarketing scoring of debate performance correlated with candidate fundraising numbers.

The economic policies of U.S. presidential candidates will have a major impact on businesses and citizens. Not all will be helpful or create growth.

Can neuromarketing explain why Trump won, and why the polls were so wrong?

Your weekend reading list for all things brain and marketing-related...

You want an eclectic reading list? This week we've got color psychology, mind-controlling bugs, big conversion tips, neuro-politics, business blog boosters, and more!

Rick Santorum, as most people now know after his surprisingly strong finish in the Iowa caucuses, is one of the of candidates seeking the Republican presidential nomination. Recently, Santorum responded to a question about who he'd place…

The latest news on the lewd messaging scandal involving Congressman Anthony Weiner (Democrat, NY) was that he called former President Bill Clinton (who officiated at Weiner's wedding) to apologize for his behavior. No transcript of the…

If you were asked to judge a policy proposal for addressing a social issue, which would be more important to you, the content of the proposal or the party that wrote it? Most of us would answer that the specific policies would be much…

Have the French appointed a neuromarketing skeptic as a special neuroscience advisor? It seems so. First, this news item:

We know that political marketing - the art of persuading voters to support your candidate - is perhaps the most challenging and least productive form of marketing. A couple of years ago in The Neuroscience of Political Marketing, I…