precision

Every marketer knows that social proof - showing that other people use your product, support your cause, etc. - is a powerful persuasion tool. It's one of influence expert Robert Cialdini's six main principles, and may be the best-known…

I love research findings that run counter to intuition, or are at least unexpected, and the idea that you can get more for your house if you market it with an odd price is certainly unexpected. That's what University of Florida…