Should You Put the Price First or Last? Roger Dooley 2 Should you lead with the price? Or wait? Harvard and Stanford researchers used fMRI brain scans to find the answer to this common question.
Why Monkeys Are Smarter Shoppers Than Humans John Carvalho 0 A new Yale study shows that capuchin monkeys, which respond like humans in many situations, are unlike humans when it comes to preferring more expensive treats.
