Guest post by John Carvalho
In today’s fragmented marketplace, true brand loyalty seems like a hard thing for companies to acquire and harder still for companies to hang onto. Yet, it’s arguably ever more important.
Loyalty programs…
Loyalty and rewards programs can be great motivators. When a business rewards the behavior they want from their customers - say, giving them a free coffee after they consume nine - they encourage that behavior. The most potent loyalty…
