robert cialdini

Games are uniquely adept at leveraging human psychology to motivate behavior. We play them for hours on end and enter into a state of flow with an ease not found in other fields. This is no accident: during my time studying game design and…

What question would you ask Dr. Robert Cialdini? He may not have invented the concept of persuasion psychology, but his 1984 book, Influence: The Psychology of Persuasion, used extensive behavior research to add much needed structure to the…

If you're a digital marketer, then you know the feeling. You poured your heart and soul into a recent campaign, and you can’t wait to see the results. A few days later, you check the data and what do you see…an embarrassingly low…

Most readers here know that one of the six principles of persuasion proposed by influence expert and recent Pubcon keynoter Robert Cialdini is "liking." Liking can be established by displaying shared attributes - we both went to the…

It was a busy week between speaking gigs in New Orleans and Austin, but never fear - I've still got a great selection of the best content I found during the last 7 days! Did you find a fascinating feature or amazing article? Leave a…

If you attend conferences, you'll encounter lots of people doing things to get your business card. Walk the aisles of an exhibit hall, and you'll see fishbowls for iPad raffles, booth babes handing out t-shirts... all for the price of a…

Every marketer knows that social proof - showing that other people use your product, support your cause, etc. - is a powerful persuasion tool. It's one of influence expert Robert Cialdini's six main principles, and may be the best-known…

The Persuasion Slide is a deceptively simple new model for the process of persuasion that accommodates both traditional conscious factors as well as the often more significant and powerful non-conscious factors.

It's been a while since I recapped my Forbes Brainy Marketing activity here, so here's what you may have missed. And, be sure to add a comment if you visit. I can "call out" quality comments, and site admins sometimes expose these in…

Can an initial rejection actually help you get the "yes" you really want? Surprisingly, if you create the right first and second requests, it can. Persuasion expert Robert Cialdini conducted a classic experiment that demonstrates the…