sales

New study shows that we are more persuasive when we hold a belief, in part due to self-deception.

How can a nearly 100-year-old set of psychological principles boost your web results? Lucia Wang explains Gestalt principles.

Robert Cialdini offers a surprising number one sales rule in his book Pre-Suasion.

One change in negotiation tactics cause a fivefold increase in successful outcomes.

Want more trust and cooperation? New research shows that food will do that, but only if used correctly.

Trying to close a deal? Get a commitment from a big donor? Or, just build a stronger connection with someone? The most critical time for achieving that goal may be the ten minutes before you talk about business.

Sales intuition can be a powerful tool, according to a recent study. Salespeople who acted on intuition outperformed those who over-thought the process. I explain the research and give ways to improve intuition.

One of the post-speech questions I'm often asked is whether employing my neuromarketing strategies is "manipulative" and/or unethical. This weekend's Dilbert strip by Scott Adams highlights the divide between manipulation and customer…

Time really does fly - it seems like we just published our list of the first ten episodes of The Brainfluence Podcast, and here we are with another ten! And if you aren't getting our weekly episodes delivered to your player automatically,…

I absolutely love buyer psychology and neuroeconomics. Want to know why? ? Because it’s like a secret weapon that produces torrents of conversions (and money). ? Because it’s the only real way to understand why and how buyers make…