sales funnel

Ease into the week off with some reading material, mostly about the brainy side of marketing and sales!

They say if you have a hammer, everything looks like a nail. One of the favorite tools of marketers, the sales funnel, may produce the same kind of myopia, according to Unmarketing's Scott Stratten.

Here's the most compelling stuff we found all week, plus what I published. I hope that's compelling, too!

Email scam artists often include references to Nigeria in their emails, despite the fact that these efforts are often called "Nigerian scams." Microsoft research shows that this approach may increase the profitability of the scams.