The TMI Effect for Pictures Can Reduce Your Sales Roger Dooley 12 Is one product image enough for ecommerce sites? The TMI Effect says that in many cases, adding more images reduces sales.
How the TMI Effect Cuts Your Sales, and 4 Ways to Avoid It Liraz Margalit 7 Split testing shows too much product information can actually reduce sales - here are four ways to avoid the TMI Effect.
