The TMI Effect for Pictures Can Reduce Your Sales Roger Dooley 0 Is one product image enough for ecommerce sites? The TMI Effect says that in many cases, adding more images reduces sales.
How the TMI Effect Cuts Your Sales, and 4 Ways to Avoid It Liraz Margalit 0 Split testing shows too much product information can actually reduce sales - here are four ways to avoid the TMI Effect.