ucla

For years neuromarketing firms have been selling their services to help advertisers optimize TV commercials, product packaging, and other media. While these companies all claim success in helping their clients boost sales, there's been…

Emotional ads are processed quite differently by the brain than those that appeal to logic, according to a new study published in the Journal of Neuroscience, Psychology and Economics shows that . That might seem like old news to…

What's more accurate than asking people to predict their behavior? According to a new study at UCLA, the answer is, "Scan their brains." This may not come as a surprise to those engaged in neuromarketing research, but the newly…