user experience

Turning a chat request into a lead generation process adds friction and annoys customers.

Understand how customer brains work - these are the most important cognitive biases for e-commerce marketers.

"The Web Psychologist" explains how you can use individual personality traits to market more effectively.

Want to boost your digital trust? Studies show there's an easy approach you can use.

Here are 3 small but powerful UX tweaks you can make to your homepage to increase conversions.

Your website design may activate threat circuits in your customer's brain.

Do horizontal website layouts work better? Article looks at heat map and scroll data, plus the psychology and science of web design.

Can user experience design get too tricky or even unethical? Here are illustrations of sneaky techniques used by LinkedIn and others.

We've got some particularly good finds this week, with several great user experience-related items. Check 'em out, add your own! If you are an engineer, friction is your enemy. That's even more true if you are a web marketer trying to…

Travel enough, and you encounter a lot of elevators. This simple device can offer some interesting user experience lessons. Some are bizarre ones, like the incomprehensible control system I described in Don’t Redesign Your Elevator! The…