virtual reality

Somehow, one might expect the most prominent neuromarketing firm to have more ostentatious offices than a modest two-story building nestled in a mixed-use Berkeley, CA neighborhood. A skateboard park is across the street, and neighboring…

One of the challenges facing marketers is the difficulty in predicting real-world behavior from data captured in less than real circumstances. A horizontal, immobile subject surrounded by a claustrophobic, noisy fMRI tube might…

One problem I have with conventional market research is that people aren't very good at predicting their own behavior (or explaining their past behavior). While market researchers can be reasonably accurate in collecting factual data,…